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Automate 2025

Experience the future of collaborative automation with Universal Robots at Automate, in Detroit! See live demos, explore cutting-edge solutions, and connect with industry experts.

Automation, Simplified

May 12–15, 2025 · Detroit, MI · Huntington Place

Join Universal Robots at Automate 2025 and discover how our cutting-edge cobot solutions are redefining productivity, flexibility, and efficiency in manufacturing. From precision assembly to AI-powered automation, explore live demos, connect with our experts, and see how cobots can transform your operations!

Your UR Experience

Your UR Experience

Live Demonstrations at Booth #4023

Automotive Zone:

  • Painting: AI Automation demonstrating with a UR20, explosion proof robot that does not void warranty.

  • Assembly: Mission Design using a UR30 nut running the same piece painted by AI Automation.

  • Attendee engagement: Re-creating a Pit Stop competition Cobot vs. human, who can change the bolts on a tire the fastest.

  • Inspection: 3D Infotech** **using a UR15 and AI Accelerator inspecting the same piece assembled by Mission Design.

  • Palletizing: Robotiq using a UR20 palletizing the finished piece from 3D Infotech.

    Electronics Manufacturing:

  • Soldering: Adaptive Robotics using a UR7e soldering PCB

  • Machine Tending: Flexxbotics using a UR15e tends PCB *Includes AI Accelerator

  • Assembly: Acumino using the UR7e running cable on a device using PCB

  • Stand Alone Demo: UR15e running Optimove and enhanced free drive (on a UR ice cube)

    Logistics Zone:

  • This zone will focus on our combined solutions with MiR.

Don’t Miss Our Live Sessions at Automate 2025!

Roberta Shea - Global TCO at Universal Robots

Roberta Shea - Global TCO at Universal Robots

Exploring the New ISO 10218 Standards

May 12th at 2:30 pm

Safety is at the core of every successful automation strategy, and staying ahead of evolving standards is crucial. Join Roberta Shea as she delves into the latest updates in ISO 10218, the international safety standard for industrial robots. Learn how these changes impact manufacturers, integrators, and end-users, ensuring safe and efficient cobot deployment in various industries.

Ujjwal Kumar, President of Teradyne Robotics

Ujjwal Kumar, President of Teradyne Robotics

Keynote Presentation

May 15th at 9:00 AM

Automation is evolving at an unprecedented pace, and businesses must adapt to stay competitive. In this keynote session, Ujjwal Kumar, President of Teradyne Robotics, will share his vision for the future of robotics, AI, and automation. Gain valuable insights into emerging trends, industry challenges, and the transformative potential of collaborative robotics in the years ahead.

Additional Live Sessions

Will Healy - Global Industry Manager - Fabricated Metals

Will Healy - Global Industry Manager - Fabricated Metals

The Evolution of AI in Collaborative Metal Fabrication & Cobot Welding

May 12th at 2:30 PM

AI and collaborative robots are transforming metal fabrication and welding like never before. In this session, Will Healy will explore how AI-driven automation is enhancing precision, improving efficiency, and redefining what’s possible in manufacturing. Gain insights into the latest advancements and real-world applications that are shaping the future of industrial robotics.

Andrew Pether – Innovation Manager, Perception Team Lead

Andrew Pether – Innovation Manager, Perception Team Lead

AI-Driven Perception: Enhancing Robotic Vision and Intelligence

May 13th at 10:15 AM

Vision and perception are key to unlocking the full potential of robotic automation. Andrew Pether will discuss how AI-driven perception technologies are enabling robots to adapt to complex environments with greater accuracy and efficiency. Learn how advancements in machine learning and sensor technology are driving smarter, more capable robotic systems

Corey Adams - Education Program Manager

Corey Adams - Education Program Manager

Panel Discussion: Best Practices in Robotics Education

May 14th at 11:15 AM

Preparing the workforce of the future starts with strong robotics education. Corey Adams joins an expert panel to discuss best practices in teaching robotics, from hands-on training programs to industry partnerships. Discover how educational institutions and businesses can work together to equip students with the skills needed to thrive in automation-driven industries.

We'll see you at Automate!

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Additional Live Sessions

Will Healy - Global Industry Manager - Fabricated Metals

Will Healy - Global Industry Manager - Fabricated Metals

The Evolution of AI in Collaborative Metal Fabrication & Cobot Welding

May 12th at 2:30 PM

AI and collaborative robots are transforming metal fabrication and welding like never before. In this session, Will Healy will explore how AI-driven automation is enhancing precision, improving efficiency, and redefining what’s possible in manufacturing. Gain insights into the latest advancements and real-world applications that are shaping the future of industrial robotics.

Andrew Pether – Innovation Manager, Perception Team Lead

Andrew Pether – Innovation Manager, Perception Team Lead

AI-Driven Perception: Enhancing Robotic Vision and Intelligence

May 13th at 10:15 AM

Vision and perception are key to unlocking the full potential of robotic automation. Andrew Pether will discuss how AI-driven perception technologies are enabling robots to adapt to complex environments with greater accuracy and efficiency. Learn how advancements in machine learning and sensor technology are driving smarter, more capable robotic systems

Corey Adams - Education Program Manager

Corey Adams - Education Program Manager

Panel Discussion: Best Practices in Robotics Education

May 14th at 11:15 AM

Preparing the workforce of the future starts with strong robotics education. Corey Adams joins an expert panel to discuss best practices in teaching robotics, from hands-on training programs to industry partnerships. Discover how educational institutions and businesses can work together to equip students with the skills needed to thrive in automation-driven industries.

Local Office
  • Universal Robots USA, Inc
  • 27175 Haggerty Road, Suite 160
  • 48377 Novi, MI
Contact us: +1 844-462-6268
Contact us: + 1-844-GO-COBOT